Already built for Zoey Berghoff
This is how you can add an extra
$50,000 monthly
to your coaching offer by running webinars
0:00
0:00
1.5×
1×
1.25×
1.5×
2×
See the deliverables
Here are the
sample deliverables:
Funnel breakdown
01
funnel map
The whole system on one page
Funnel breakdown
Ad to booked call: every page, email sequence and branch, and how the Meta Pixel feeds retargeting.
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The funnel
03
unique stay masterclass · register
01 · Registration
Registration page
The Unique Stay Masterclass: countdown, the 3 pillars, Meet your host, the free Deal Analyzer and your mentees’ results.
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unique stay masterclass · thank you
02 · Thank you
Thank-you page
Prep video, calendar buttons, the reply-YES email and the WhatsApp group where the gift lands.
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unique stay masterclass · replay
03 · Replay
Replay + application
The replay with a working application that opens a calendar limited to the next 2 working days.
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Webinar presentation
01
unique stay masterclass · live
100 slides · click through
Webinar presentation
The full live session, hook to close, built on your story: from a $40,000 yurt to a $4.5M+ portfolio of unique stays.
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Ad creatives
03
instagram.com/zoeyberghoff
01 · Static
Static ad
The registration promise as one image, shown in the Instagram feed.
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scripts · 5 angles
02 · Video
Ad creative scripts
Five video hooks for would-be hosts, one angle each, all pointing at the same live masterclass.
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instagram.com/zoeyberghoff
03 · Carousel
Carousel
Seven slides, from $500 a month at 20 to a $40,000 yurt to Holly’s 16-person stay, swipeable inside the phone.
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Email sequences
03
sequence · 12 emails
01 · Registration to live
Pre-webinar
Twelve emails that get a registrant into the room warm, with no offer mentioned.
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sequence · 5 emails
02 · Replay window
Post-webinar
Five emails from replay to last chance, one job each.
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sequence · 6 emails
03 · Booked to call
Pre-call
Six emails that walk a booked applicant to the call pre-sold.
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Real results, real systems
case study · 01
01 · Leo · Coaching, sold on a webinar
$119,760 in 72 hours
Cash collected from one webinar on $1.6k of ad spend. He now does about 5× his old numbers.
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case study · 02
02 · Alex & Johnson · Honest Brands
~$139,000 cash in 7 days
$175k+ revenue from one webinar at ~6× ROAS, about 90% cold traffic.
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case study · 03
03 · Phil · Amazon coaching
~$190,000 in one month
All cold traffic at around 4× ROAS, after three agencies left him ~$50k down.
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Results
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